Chelsea replace shirt sponsor Yokohama with Three
24 January 2020
With negotiations to extend the current deal ending unsuccessfully, Yokohama will nevertheless remain a sponsor of Chelsea, though in a lesser capacity.
The club's new deal with Three will run for three years.
Global telecommunications brand Three (3) will replace Yokohama Tyres as Chelsea's shirt sponsor starting next season - when the Japanese company's contract with the club runs out.
Chelsea and Yokohama discussed extending the deal, but with the company's current contract estimated to cost it £40 million a year and the club presumably pushing for an increase, negotiations were unsuccessful - but not entirely fruitless.
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