Canaries capitalise on Pukki to mine new revenue streams in Finland
5 March 2020
City’s commercial head speaks about success of partnerships in Finland, now the club's second largest retail market outside the UK.
Norwich believe they are setting the benchmark for how a small Premier League club can drive revenues through partnerships in Scandinavia.
Marketing campaign around Finland’s Euro 2020 qualification helped shift thousands of euros of merchandise.
Norwich City could rake in more than £600,000 this season from Finnish sponsors and merchandise sales linked to new partnerships in striker Teemu Pukki’s home nation.
City’s commercial chief tells Offthepitch.com that the club’s international strategy to expand the Canaries brand throughout Finland, built around Pukki’s burgeoning popularity, has hugely exceeded expectations.
Do you want to read this article?
Get instant access by signing up for a 7-day free trial
No credit card, no commitments and it will expire automatically.
You will receive a link that activates your trial in an email.