Canaries capitalise on Pukki to mine new revenue streams in Finland

5 March 2020

Pukki Norwich
Photo: PA Images Teemu Pukki, the leading goalscorer at Norwich City, celebrating another goal for his National side Finland. Norwich are approaching the Scandinavian market and did build a marketing campaign around Finland’s Euro 2020 qualification which helped shift thousands of euros of Norwich merchandise.

City’s commercial head speaks about success of partnerships in Finland, now the club's second largest retail market outside the UK.

Norwich believe they are setting the benchmark for how a small Premier League club can drive revenues through partnerships in Scandinavia.

Marketing campaign around Finland’s Euro 2020 qualification helped shift thousands of euros of merchandise.

Norwich City could rake in more than £600,000 this season from Finnish sponsors and merchandise sales linked to new partnerships in striker Teemu Pukki’s home nation.

City’s commercial chief tells Offthepitch.com that the club’s international strategy to expand the Canaries brand throughout Finland, built around Pukki’s burgeoning popularity, has hugely exceeded expectations.

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