28 October 2019 - 1:39 PM
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Getty Images | "If you treat them (Travelling Supporters) well, they respect your ground and want to come back, plus there is a good chance they will spend more time and money at the stadium," says Brighton's head of ticketing and supporter services, Jenny Gower.
Brighton's pioneering attitude to visiting supporters pays dividends
- Brighton's pioneering attitude to away fans has reduced negative behaviour and boosted stadium spend.
- Football-related arrests among lowest in the Premier League.
- "Touchy feely" approach maintains close connection to own fans.
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