Going on an adventure: Brentford partner with The Shire

17 February 2020

Photo: PA Images Brentford's commercial income stood at £2.1 million in the 2017/18 season, up from £1 million in 2014.

The UK golf course The Shire London joins the club as an official supplier.

Brentford's commercial income has steadily increased in recent years.

Emil Gjerding Nielson nielson@offthepitch.com

Brentford have partnered with the UK golf course The Shire London, making it an official club supplier.

Sharing its name with a region from JRR Tolkien's fictional world, Middle-earth, found in his famed fantasy novels The Lord of the Rings and The Hobbit, The Shire opened its doors in 2007 and is a popular destination for firm outings.

Director of The Shire London, Ceri Menai-Davis, said the firm prides itself on its "forward thinking, innovative approach."

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