A betting ban is lurking - which industry dominates front-of-shirt sponsorships in Europe?

21 September 2020

Photo: PA Images Newly crowned Europa League champions, Sevilla FC, are one of the many clubs in Spain with a betting company as their front-of-shirt sponsor this season.

While clubs have been signing new shirt sponsors over the summer, a ban on gambling companies has been on the agenda in Spain and the UK.

We have taken a look at all front-of-shirt sponsors in the biggest leagues in Europe.

Despite slight decreases in prevalence at LaLiga and the Premier League, betting companies remain the dominant sponsor group by far. No betting company at shirts in Serie A and the Bundesliga.

In Serie A, 25 per cent of the clubs have no front-of-shirt sponsor.

When totalling the leagues, financial institutions (online trading platforms, insurance companies, and banking institutions) were the second-largest industry in terms of sponsorship.

Note: Graph is interactive

Mads Meisner and Joseph Mailil, analyst jm@offthepitch.com


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