28 November 2024 - 6:41 PM
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DFL Deutsche Fussball Liga / Getty Images / Daniel Kopatsch| Micheal Diederich has been a member of the FC Bayern München board since April 2023.
Bayern Munich eyes U.S. market as key focus ahead of World Cup boom
- Bayern Munich are focusing on the U.S. as a “utmost important spot” ahead of the 2026 World Cup and the 2025 Club World Cup, according to executive vice chairman and CFO Michael Diederich.
- The Bundesliga and NFL’s collaboration highlights the potential for sports leagues to exchange strategies, with Diederich noting how Bayern can learn from the NFL’s approach to internationalisation.
- Why it matters: Bayern’s ambitions in the U.S. are part of a broader effort by German football to expand internationally, a necessary step to remain competitive against leagues like the Premier League.
- The perspective: Bayern Munich’s challenge lies in balancing their strong German identity with the demands of global markets, as the club navigates how to grow internationally without losing sight of their roots.
A couple of weeks ago, the Allianz Arena, home of FC Bayern Munich, hosted an NFL game between the Carolina Panthers and the New York Giants.
This marked the NFL’s second game in Munich and showcased the relationship between two global sporting giants - football and American football. For Bayern Munich, the event wasn’t just about hosting; it became a platform to reflect on their own international ambitions, particularly in the U.S., a market
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