Sky reports record audience for Bundesliga return
18 May 2020
Twice the normal amount of pay TV subscribers tuned in to the Bundesliga's first match day back from suspension.
Sky's free-to-air broadcast stole viewers from fellow broadcaster ARD's sports show.
A record number of viewers tuned in to Sky's broadcasts of the Bundesliga's first matches back from suspension, according to German magazine Kicker, in a sign consumers haven't lost their appetite for football despite its two-month absence.
The Bundesliga on Saturday became the first major European league to reconvene after suspension due to the coronavirus pandemic. Though without spectators, business was more or less as usual for Dortmund and Bayern Munich who both recorded routine victories.
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