Sheffield United sign record sponsorship deal with Australian broker

25 June 2019

Shef Utd players
Photo: Getty Images The Blades have completed the largest commercial transaction in the club’s history.

The Blades have completed the largest commercial transaction in the club’s history.

An Australian global broker company is the club’s new principal partner.

Peter Høyer ph@offthepitch.com

Headquartered in Australia, the global multi-asset broker Union Standard Group (USG) has agreed to a three-year-term Premier League principal partnership with the Blades to become front-of-shirt and sleeve sponsor.

Sheffield have announced that the deal is the club’s largest ever commercial transaction but have not unveiled what the deal is worth. Club co-owner Kevin McCabe has, however, revealed that it is in "the millions." 

Having an international sponsor on board shows just how far the club has come both on and off the pitch

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