27 April 2021 - 1:22 PM
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Alamy | Benevento fans cheering for their team back in 2018 when they played Juventus FC.
PwC and tech firm Horizm explore how European clubs can convert digital presence into higher revenues
- Rights holders across European football have been looking for new revenue streams since Covid struck, in particular through embracing digital innovation to boost their commercial income.
- However, sports industry experts at PricewaterhouseCoopers (PwC) believe that many clubs are still not cashing in due to their traditional mindset.
- Data indicates that a top-tier club could grow its revenues deriving from digital assets six-fold, from US$3.7 million to US$28.2 million, and for a mid-tier club 12-fold.
- Clubs need to “move away from a monolithic view of sponsorship to a view more about advertising,” says PwC’s head of sports business advisory.
- PwC has partnered with Horizm, a tech firm founded by former Barcelona and Real Madrid executives, to help clubs generate more value from their digital assets.
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