PwC and tech firm Horizm explore how European clubs can convert digital presence into higher revenues 

Rights holders across European football have been looking for new revenue streams since Covid struck, in particular through embracing digital innovation to boost their commercial income.

However, sports industry experts at PricewaterhouseCoopers (PwC) believe that many clubs are still not cashing in due to their traditional mindset.

Data indicates that a top-tier club could grow its revenues deriving from digital assets six-fold, from US$3.7 million to US$28.2 million, and for a mid-tier club 12-fold.

Clubs need to “move away from a monolithic view of sponsorship to a view more about advertising,” says PwC’s head of sports business advisory.

PwC has partnered with Horizm, a tech firm founded by former Barcelona and Real Madrid executives, to help clubs generate more value from their digital assets.