Nordic nations acquires TV rights to Premier League in long agreement
6 February 2020
The deal will run from 2022 to 2028 and cover Sweden, Norway, Denmark and Finland.
The deal is worth more than £2 billion over six years.
Viaplay, NENT's streaming service, is a leader of its kind in the region and the group also operates several pay TV and free channels.
Nordic Entertainment Group (NENT) has acquired the exclusive rights to air the Premier League in Sweden, Norway, Denmark and Finland from 2022 to 2028.
Globally, it is the first sale of TV rights for the cycle beginning with the 2022/23 season.
"We already broadcast and stream a wide range of sports events but this is a major milestone in the history of our sports coverage. The fact that the Premier League has again chosen us as a long-term strategic partner makes us very proud," said the group president and chief executive of NENT, Anders Jensen.
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