Meet the man who turned young Chinese players into champions – and is now showing English clubs the way

14 March 2019

Mads Davidsen
Photo: PR Mads Davidsen, former technical director at Chinese champions, Shanghai SIPG FC, has moved to London. Now he wants to change the mindset of club owners in England

Mads Davidsen, former technical director at Chinese champions Shanghai SIPG FC, is on a mission to change the mindset of club owners.

Clubs lack deep football knowledge, he claims, and the ability to build a strategy based on a clear vision.

Peter Høyer ph@offthepitch.com

Managers are far too powerful in modern football, according to Mads Davidsen, former technical director at Chinese champions, Shanghai SIPG FC.

“As a club, you shouldn’t put all your eggs in one basket and assume a manager will stay for 10 years. The average stay for a football manager globally is 18-19 months, so it’s a gamble and an unhealthy model to let one coach control the club,” he says in an interview with offthepitch.com.

He illustrates the point with an analogy from his home country:

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