LaLiga targets UK growth – aiming to be the most popular foreign league

22 October 2020

la Liga
Photo: PA Images Lionel Messi of FC Barcelona, center, plays a free kick against Club Atletico de Madrid during their 31st round match of the La Liga 2018-2019 season at Camp Nou Stadium in Barcelona, Spain, 6 April 2019.

In the UK there are more fans of LaLiga than fans of NBA or NFL.

The strategy of LaLiga is to connect with young fans around the world who see football as a “global buffet” allowing them to pick and choose what they want to watch and engage with.

In order to continue growing their global fanbase LaLiga has invested heavily in “innovative broadcasting tools” that – according to LaLiga itself - are ahead of many leagues around the world.

Neil Fredrik Jensen contact@offthepitch.com

London’s Kings Cross district has undergone a dramatic transformation in recent years, comprising the major refurbishment of two mainline railway stations and the emergence of Granary Square and Coal Drop Yard close by. It’s a trendy neighbourhood now with social and business development that has seen technology-orientated companies introduce a decidedly upbeat vibe. Where better for Spain’s LaLiga to headquarter the drive for greater visibility in the UK?

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