Sydney FC CEO on A League’s kick off into new commercial era

29 December 2020

Photo: PA Images Head coach of Sydney FC, Steve Corica (centre) celebrates with staff and fans after winning the A-League Grand Final match between the Perth Glory and the Sydney FC at Optus Stadium in Perth, Sunday, May 19, 2019,

Australian clubs have separated from FFA into new commercial entity.

Former Premier League CEO Richard Scudamore has advised on new set up.

League’s fortunes now in hands of “entrepreneurial, commercially focussed group of people”, says Sydney FC CEO.

A League kicks off on 30 December.

James Corbett

As Australia’s A-League prepares for its big kick off on 30 December, Danny Townsend, the CEO of its most successful club, Sydney FC, has hailed the new commercial era the league is about to embark on.

Earlier this month, the A League’s 12 clubs formally seceded from control of Australia’s federation, FFA, forming the Australian Professional Leagues Organisation (APLO). The new body, which is 20 per cent owned by FFA, will take control of the A League’s commercial and broadcast deals, as well as those of professional women’s, youth and eSport leagues.

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