Stoke City CEO: “You are not talking about a percentage reduction in their value… you are talking about a complete elimination”

28 September 2020

Stoke City
Photo: PA Images Stoke City Chief Executive Tony Scholes (left), Joint-Chairman John Coates (centre) and Joint-Chairman Peter Coates

Impact of Coronavirus wipes millions off value of Stoke players as European transfer market slumps, leading to difficulties doing deals.

Purse strings tightened as club spends prudently on players and looks to cut large squad and wage bill.

Tony Scholes says government decision to postpone return of fans will make it “ impossible for many clubs to survive”.

“We had some difficult conversations with those (Commercial partners) who were renewing. We are uncertain and they are uncertain because their own businesses are going through difficult times as well,” he says.

In his 16 years as Stoke’s chief executive, Tony Scholes admits 2020 is the most difficult and challenging he’s experienced at the club.

“The primary reason is that we are dealing with national and global factors that are just beyond the control not only of the club but the football industry,” Scholes tells, “and the fact that even now several months after the pandemic first broke out there’s a large degree of uncertainty. The impact on our business covers everything.”

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