22 September 2020 - 12:15 PM


PA Images | Andrés Guardado (Right) is one of the key-members of the Real Team. He is also the captain of the Mexican national team and therefore commercially a very exposed person in Mexico, where Real Betis believe they could generate some revenue.

Interview: Real Betis find it hard to grow local commercial income – now they launch ambitious strategy in Asia and Mexico

  • Seville-based LaLiga club is targeting China, Japan and Mexico to grow its fanbase and attract new sponsors.
  • Authentic social media content and tailor-made tours for players and potential sponsors are helping to boost the Betis brand.
  • As COVID-19 continues to impact traditional revenue streams, Betis plan for digital and international operations to make up 10-15 per cent of total income within five years.

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