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Interview: Real Betis find it hard to grow local commercial income – now they launch ambitious strategy in Asia and Mexico

Betis

PA Images | Andrés Guardado (Right) is one of the key-members of the Real Team. He is also the captain of the Mexican national team and therefore commercially a very exposed person in Mexico, where Real Betis believe they could generate some revenue.

Seville-based LaLiga club is targeting China, Japan and Mexico to grow its fanbase and attract new sponsors.

Authentic social media content and tailor-made tours for players and potential sponsors are helping to boost the Betis brand.

As COVID-19 continues to impact traditional revenue streams, Betis plan for digital and international operations to make up 10-15 per cent of total income within five years.

22 September 2020 - 12:15 PM

By Robert Kidd

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