Interview: India becoming profitable for LaLiga as it marks three years since entering the market

PR | “It (The Indian market) is more a future market than a present day market. Present day activities are still very important for us, but the full results of this will be seen over time," says Jose Antonio Cachaza, managing director of LaLiga India. LaLiga is looking to aid the development of football in the country, as well as boost its own brand, through its LaLiga Football Schools programme launched in October 2018. So far it has established more than 30 programmes in 14 cities, reaching over 10,000 Indian boys and girls.