Football and NFTs: An untapped broadcast goldmine or an unregulated craze?

6 September 2021

Crypto
Photo: PR RealFevr’s CEO Fred Antunes with Bruno Fernandes who was the ambassador for the launch of the NFT first drop.

CEO of Portuguese crypto firm RealFevr that generated $1 million in digital football revenue within minutes says that trade of Non Fungible Tokens (NFTs) will boost broadcaster revenues and allow clubs to trade on their historical assets.

Crypto company RealFevr has lined up three further deals with European competition organisers to cash in on NFT boom, that has generated hundreds of millions in revenue in US sport.

Critics say that Crypto trading is exploitative and unregulated. The crypto industry has “a lot to develop, has a lot to evaluate as a lot to improve”.

But RealFevr believe that the technology will be as commonplace as the internet within a generation.

James Corbett, Senior Correspondent corbett@offthepitch.com

A Portuguese tech start up, which generated more than $1 million of revenue in just four minutes of sales of Non Fungible Tokens (NFTs) featuring moments from the Portuguese League, says that it has agreements in place with three other European football competitions and says that its products will be “mass adopted” by the 2030s.

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