Interview: Do kit suppliers pay enough for “forgotten” branding? Wolves may be front-runners with new Castore kit deal

4 June 2021

Wolves
Photo: Alamy Wolverhampton believe that partnering with kit supplier Castore can provide solutions in being able to trade to foreign territories in a more “aggressive” wholesale approach.

“By taking up such a prominent position on our jerseys, as well as stadium, perimeter, and interview backdrop branding, we didn’t feel this was right and we wanted to find a deal that represented a fairer share of the commercial benefits.”

Wolves have announced that they will be partnering with British sportswear brand Castore in a multi-year deal commencing from the 2021/22 season.

Wolves general manager of commercial operations Vinny Clark, believes that the Castore agreement will be a “cornerstone of the club’s commercial strategies” moving forward.

“Before, there hadn’t been enough margin for us to drive a meaningful wholesale business into certain overseas territories,” says Vinny Clark.

According to Wolves, other brands haven’t reached a place of comfort yet in allowing clubs to make product under license. Castore were willing to take that leap, under strict and rigorous approval processes to protect their brand.

When Wolves General Manager of Commercial Operations, Vinny Clark, and co-founders of Castore, Tom and Phil Beahon, first discussed a potential partnership, excitement was already bubbling in the air of the meeting room.

The British sportswear brand was keen to add to their impressive roster of partners both inside of football with Rangers, and outside of the game, with the likes of former Wimbledon and US Open champion, Sir Andy Murray.

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