Serial entrepreneur and vice president is pushing hard for Cádiz CF to use technology - and he sees a lucrative business around the corner

2 September 2021

Cadiz
Photo: Alamy Cadiz CF striker Álvaro Negredo is showing his skills as a box-player. Outside the pitch new vice president and co-owner Rafael Contreras is working hard to transform the old club into a modern business - through the use of technology.

Rafael Contreras is a serial entrepreneur with an impressive track record of founding tech companies in areas including robotics, artificial intelligence and advanced manufacturing.

In March, he became a major shareholder in his hometown club and was made vice president responsible for innovation, sustainability and digitalisation.

"Football is not a modern sector today. We have a lot of work to do," Contreras says, who expects a significant lift in revenues due to different digital initiatives.

The initial focus has been on digitalising processes like ticketing and gathering data from season ticket holders to inform a future "360-degree fan experience". 

Rafael Contreras knows how technology can build a business.

The Spanish entrepreneur has more than 20 years’ experience leading companies in areas including robotics, artificial intelligence and advanced manufacturing.

He founded CARBURES, which manufactures carbon fibre structures and advanced materials for the aeronautical sector, in 2011 with four employees and €36,000 of income. Today, it turns over more than €70 million, has 980 employees and a presence in Europe, the US and Asia.

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