What if broadcasters didn't pay for rights? Innovative distribution model behind US women's football firm's plan to create "virtuous cycle of investment"

27 October 2020

FAWSL
Photo: PA Images Co-founder Esmeralda Negron, an ex-footballer, argues women's football is a low risk high reward investment, providing a clear, cheap path for clubs to expand their global fan bases.

Atalanta Media aims to elevate women's football globally by an alternative broadcasting distribution model: Purchasing rights and moving them on free of charge.

The firm has brought the top English women's league, FA WSL, to the US on NBC and acquired rights to France's and Germany's.

Co-founder Esmeralda Negron, an ex-footballer, argues women's football is a low risk high reward investment, providing a clear, cheap path for clubs to expand their global fan bases.

Its long-term goal is to develop an audience base that would create a virtuous cycle of investment for all of football's stakeholders.

Emil Gjerding Nielson nielson@offthepitch.com

England's top women's league, FA Women's Super League (FA WSL), is this season for the first time ever being broadcasted on US television thanks to Atalanta Media, a women's football-oriented firm that launched earlier this year with the goal of elevating the sport's global attractiveness and appeal.

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