22 June 2021 - 11:56 AM
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Alamy
European Leagues chair expects more countries to join in on rights pool expected to "considerably" increase media value
- Nine top European leagues including the Danish, Swiss and Norwegian have pooled their international media rights.
- The combined package could bring in up to ā¬17 million for leagues who believe joining forces increases their appeal.
- Chair of the European Leagues who has been organising the offering says they are targeting international viewers of national leagues.
- Sports marketing expert believes the value will initially be low but that building a presence will lead to benefits down the line.
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