Pre-season tours: EPL big guns in search of new fans in Asia and the US
17 June 2019
Manchester United, Tottenham Hotspur and Arsenal shed some light on their missions abroad.
Clubs and their sponsors get ready to activate fan engagement initiatives in bid to widen fan bases and lift revenues.
Premier League clubs embark on their pre-season tours next month as they ramp up efforts to grow international fan bases and burnish their global reputations.
Financial benefits accrue from match fees in overseas summer tournaments, such as the International Champions Cup, and increased sales of club strips. But clubs were reluctant to comment to offthepitch.com directly about the wider commercial benefits and revenue repercussions of their foreign excursions. Next year’s accounts may reveal how successful they have been.
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