Column: The Corona-virus taught clubs that fans are ready to consume new types of content

17 August 2020

Sergio Ramos
Photo: PA Images Sergio Ramos of Real Madrid CF was one of the players who was very popular under the Covid-19 lockdown where fans across the world were consuming a different kind of content.

Dugout Chief Commercial Advisor Jamie Wilson has learned a lot about diversification of fans during the Covid-19 lockdown. It opens up huge possibilities for clubs.

Even though we are back to LIVE sports clubs should take a close look at the consumer-data from the lock-down period which will provide valuable insights on what fans want.

The most watched video from the lockdown period was a series of goals from the Arabian Gulf League.

‘At-home’ content from players offered a never-before-seen glimpse into players lives – and the fans loved it. And the trend towards short-format, bitesize clips continues with younger fans demanding this type of content.

Jamie Wilson, Chief Commercial Advisor, Dugout contact@offthepitch.com

As live football returns, Jamie Wilson, Dugout Chief Commercial Advisor, shares his insight into how clubs and media publishers have adapted their content strategies throughout the COVID-19 pandemic; including how they quickly moved to fill the void left by the recent suspension of live sport.

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