Column: Broadcasting revenue will decrease unless changes are made - power play, no passing back, rolling player subs and shots every 90 second

7 August 2020

Generation Z
Photo: PA Images Millennials/Generation Z behaviours will drive media to provide a different product going forward.

The big revenue driver in modern football, the income from broadcasters, is under pressure due to major changes in the media market. Leagues will need to change their product.

Change in behaviour of the Millennials and Generation Z will change how, where and when they watch football or alternative sports.

Changes to the “Beautiful Game” of football might seem radical – but look at rugby, cricket and Formula 1 who all had to changed their products.

Ian Dixon, sports financial expert

I’ve been involved in financing sports entities for over 15 years (at Ambac Assurance, Investec and Fitch Ratings) looking at the long-term risks (e.g. Arsenal Stadium in 2006 and Real Madrid in 2019).

Today, I outline below some changes we may see to the “beautiful game” of football over the long-term.

It is well known that, in the top flight of football, the clear majority of the revenues come from the media rights their league has negotiated (domestically or internationally).

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