Big European clubs partner up with new video-platform – English clubs hesitate
Getty Images | Bayern Munich are amongst those big European clubs using Tik-Tok as a tool to engage with young fans. Pictured is Bayern Munich legend, Miroslav Klose (R) autographs a young fan shirt during an event in Singapore in Singapore.
The Chinese video-sharing platform Tik-Tok is widely popular with young people but faces problems with authorities in different countries.
Bayern Munich explains why they believe it is a tool to connect with future fans.
Some consider it a potential goldmine for sports leagues looking to connect with Generation Z.
8 May 2019 - 9:23 AM
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