PR

22 December 2021 - 4:40 PM

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PR

Angel City FC's ambitions to be a driving force in the community – unique sponsorship model should make the difference

  • Angel City FC - the women's soccer team that counts Natalie Portman, Serena Williams, Billie Jean King and the co-founder of Reddit as investors - grounds itself in its mission to be a community steward.
  • The club has devised a sponsorship model to achieve its goals, and allocates 10 percent of its sponsor revenue to its three pillars: equity, essentials and education.
  • Swedish fintech company Klarna, a supporting sponsor, will build green spaces in Los Angeles with the club.
  • Birdies, a woman's footwear company, also a supporting sponsor, has launched a paid internship for high school girls in Los Angeles.

On the surface, so much of the fanfare surrounding Angel City FC is tied to its glamorous trappings.

One of the newest franchises to launch within the National Women’s Soccer League, the club boasts an ownership group marked by its star power — a bevy of high-profile sports superstars, celebrities and entrepreneurs.

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